Apparently July is National Blog Posting Month. The motto is “Post every day for a month. That’s all you have to do.”

I know that’s a tall order.

So, to inspire my blogger-friends out there, here’s the tip du jour:

Write what you don’t know.

Yeah, I know there’s an extra word in there. But I find my version much more exciting.

Don’t get me wrong: There’s value in writing what you know. It’s easy and natural, and it’s a great conduit to finding your voice.

But it’s also boring. Why mumble to yourself about something you already know?

For me, the greatest joy comes in writing what I don’t know.

There’s something about learning and discovering that makes me feel truly engaged. Like the interview I had with Professor Richard the other day, or last weekend’s foray into entomology.

Next time you’re at a loss for words, try researching something completely off-topic and see where you end up. Find out what happened today, or take a Mental Floss quiz. You may be surprised to find inspiration where you least expect it.

Happy National Blog Posting Month!