It was bound to happen, I suppose: One of my friends has asked me to add an occasional post to his blog.

So that’s what I did tonight.

Unfortunately, it means that I don’t have time to write a proper entry of my own.

I extend sincere apologies to my three regular readers who were hoping for one of my random musings on the state of the universe. I’ll be back with more on that tomorrow.

In the meantime, here’s everything you ever wanted to know about SEO. Enjoy!

Less than four months after Microsoft launched its new search engine, Bing, word is that Bing 2.0 is due out soon.

Why should you care?

Because it could affect the online visibility of your business.

Much of the science behind search engine optimization (“SEO”) as it exists today is based on Google’s search algorithms.

For years, Google has been the Internet’s leading search engine, with several hundred million queries each day. That’s why many SEO companies have focused their efforts exclusively on Google’s page-ranking system.

But the emergence of Bing underscores an important truth about SEO: The Internet’s landscape is always evolving. To get truly outstanding results, SEO can’t be a one-time event that is aimed a single search engine.

Instead, it must be an ongoing process that encompasses all of the spaces in which the Web exists. Google is still important. But so is social media, and blogs—and Bing—and whatever other communication vehicles we’ve yet to discover.

To be truly effective, your SEO must extend into all of these spaces. And to be truly effective, your SEO must also be an ongoing effort, not a one-time event.

If you’re considering hiring an SEO firm, make sure their program reaches beyond the search engines.

The Internet is always evolving. Your SEO should be, too.