A case study in bad marketing

14Oct09

There is no such thing as bad publicity, except your own obituary. —Brendan Behan

I wonder whether PepsiCo would agree.

The junk-food giant is getting some spectacularly bad publicity for its iPhone application that’s supposed to help men “score” with women.

I haven’t tried it, so I can’t vouch for its effectiveness. But I can see why some women would be offended.

According to the article in the Star Tribune:

The application lets users select from stereotypes of women, like the ‘celebrity’ or the ‘nerd’ and offers possible pickup lines like, ‘Wasn’t I in Space Academy with you?’

Oh, puh-lease!

While it’s hard to believe that Pepsi would resort to such a lame, juvenile marketing ploy, I suppose I should thank the pop peddler for helping further the gap between the men and the mere “playas.”

Has Pepsi just penned the first line of its own brand’s obituary?

Pardon the mixed metaphor, but sometimes it’s nice to see the big dogs derail.



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